Storytelling is my medium

Story is the lens through which I approach every medium. It’s what makes the work resonate, and what ties all of my roles together. Every project begins with a story—then takes shape through words, visuals, and strategy built to move people.

Copywriting & Editorial

I craft words that carry weight—whether it’s a single headline or a long-form feature.

  • Brand & Marketing copywriting

  • editorial & narrative writing

  • Scriptwriting

Content & Production

I transform ideas into tangible, scroll-stopping visuals. My focus is on creating content that not only looks beautiful but also tells a cohesive story and connects with the right audience.

  • Event photography & video reels

  • BTS and social media content

  • Overseeing small-scale shoots + collaborating with creatives

Creative direction & strategy

Strategy is where the story begins. I help brands and creatives uncover the heartbeat of their work and shape it into a straightforward, compelling narrative. My approach bridges the big picture with the small details.

  • Campaign concepting

  • Story development for brands & productions

  • Helping founders articulate origin stories