adidas
Goal:
Tell culturally grounded stories that highlight product, community, and athletes — through evergreen editorial pieces, seasonal campaigns, and script-driven brand storytelling.
Deliverables:
Editorial articles, campaign scripts, long-form social posts, email/CRM copy, product storytelling, and Pinterest copy.
Concept:
Create narrative-led content that blends sport, culture, and personal storytelling — helping audiences connect emotionally to the product, brand ethos and the world around it.
Editorial: How to clean shoes
Editorial: How adidas Designed Costumes for Black Panther: Wakanda Forever
Editorial: Postpartum Exercises: 6 Ways To Get Moving Again
Instax fujifilm(Mock Campaign)
When It Feels Right, Click — Fujifilm Instax Wide 400
Goal:
Reintroduce the Instax Wide 400 as the go-to instant camera for modern romantics and storytellers, positioning Fujifilm as a keeper of everyday memories.
Deliverables:
Email campaign copy · Product storytelling · Social captions · Tagline series
Concept:
An emotionally driven campaign celebrating the feeling behind every photo. Each line (“When it feels like a movie, click.” “When it feels like change, click.”) evokes nostalgia, connection, and the art of capturing moments worth holding onto.
naacp legal defense fund
Goal:
Craft clear and accessible story-driven digital messaging that educates audiences on civic engagement, civil rights history, community issues and activism, culture, and timely calls to action — all while maintaining the NAACP’s voice and mission.
Deliverables:
Platform-specific social copy across Instagram, LinkedIn, BlueSky, Facebook, and TikTok, plus occasional long-form posts for Substack.
Concept:
Translate complex civic, cultural, and policy topics into clear, compelling narratives tailored for social platforms — from “call your representative” messaging to civil rights history moments to community-centered advocacy content.
MASHALLAH BOUTIquE
Goal:
Document Mashallah Boutique’s anniversary celebration through elevated visuals that highlight the store’s communal, chic, and editorial energy. Capture the essence of the space — the people, the style, the atmosphere — in a way that reflects the boutique’s identity and the community that surrounds it.
Deliverables:
Two edited reels directed and shot on-site, plus a full gallery of edited photographs capturing behind-the-scenes moments, shoppers engaging with the store, and the overall vibe of the event.
Concept:
Blend candid, documentary-style coverage with editorial composition to showcase the boutique’s effortless cool. The visual direction focused on the stylish intimacy of the event — spotlighting the people who shop there, the textures and details of the space, and the boutique’s unique blend of culture and chic minimalism.
Aaron jitu Brown campaign
Goal:
Support Aaron “Jitu” Brown’s school board run by creating clear, compelling, and emotionally resonant messaging. Focus on education equity, community trust, and his vision for change.
Deliverables:
Copy for campaign website, social media posts, and advocacy messaging that centers his policy priorities, personal story, and call-to-action for civic engagement. As well as reels that capture him in the field connecting with parents, students, and other community members.
Concept:
Use values-based storytelling to humanize the campaign — framing policy as purpose, and votes as a reflection of community, hope, and meaningful change.
